PRICING · §01
Simple, transparent pricing.
Start free. No credit card required. Bring your own AI provider keys for 40% off any paid plan.
Free
Runs GPT 4o Mini, Sonar Base and Gemini 2.5 Flash. DeepSeek runs in China and stays off until the account owner switches it on.
Free forever. See where AI is sending people in your category, no credit card required.
On our keys or your own
Free$0 a month either way. No card, and no provider key needed.
- Track up to 3 prompts at once
- Up to 3 models per prompt
- Daily tracking
- 1 competitor
- 1 brand
- Brand Audit
- Recommendations
- Full source discovery
Starter
Runs Claude Haiku 4.5, GPT 5.4 Mini and Gemini 2.5 Flash. Add Perplexity or Grok to any prompt. DeepSeek runs in China and stays off until the account owner switches it on.
For individuals and small teams getting started with AI visibility.
50 prompts, each run daily on up to 4 models
On Whaily's keys
We pay every AI provider. Nothing to set up.
On your own keys
Save $31.60 a month
Add an OpenAI, Anthropic, Google, Perplexity or DeepSeek key in settings. Your provider bills you for the model calls, and nothing else about the plan changes.
$1.58 per prompt a month
- Daily tracking
- 3 competitors
- 1 brand
- NCI scoring
- Single Brand Audit
- Source discovery (limited)
- Unlimited team members
Pro
Runs Claude Haiku 4.5, GPT 5.4 and Gemini 2.5 Pro. Add Perplexity or Grok to any prompt. DeepSeek runs in China and stays off until the account owner switches it on.
For growing marketing teams that need full coverage and competitive intelligence.
100 prompts, each run daily on up to 6 models
10 search prompts, each also run with web search on Gemini
On Whaily's keys
We pay every AI provider. Nothing to set up.
On your own keys
Save $119.60 a month
Add an OpenAI, Anthropic, Google, Perplexity or DeepSeek key in settings. Your provider bills you for the model calls, and nothing else about the plan changes.
$2.99 per prompt a month
- Daily tracking
- 20 competitors
- Up to 3 brands under one account, sharing the prompt allowance
- NCI scoring
- Continuous Brand Audit
- Full source discovery
- Priority support
- Unlimited team members
The free trial runs on Starter. Upgrade to Pro from Billing when you are ready.
Bring your own keys.
Every paid plan carries a second price for anyone already running an AI provider account. It is the same plan, 40% cheaper, every month.
- What you bring
- An API key from OpenAI, Anthropic, Google, Perplexity or DeepSeek, pasted into settings. You can add one on the day you sign up or months later.
- What changes
- Your tracked prompts run on your key, so your provider bills you for the model calls instead of us, and your Whaily price drops to the second number on the card.
- What stays the same
- Every prompt, model, competitor and report the plan already includes. Whaily still runs the crawl, the scoring and the daily schedule behind every answer.
No keys, no problem. Every plan runs on Whaily's at the list price, with nothing held back.
Two plans priced on a different unit.
Agency is priced per client brand and Enterprise is priced per contract, so neither number means the same thing as the ones above. Each is its own offer.
Agency
Runs Claude Haiku 4.5, GPT 5.4 and Gemini 2.5 Pro. Add Perplexity or Grok to any prompt. DeepSeek runs in China and stays off until the account owner switches it on.
30 prompts per client brand, each run daily on up to 6 models
10 search prompts per client brand, each also run with web search on Gemini
For agencies running many small client brands. Each client brand is its own workspace with its own prompts, competitors and reports, so the plan is priced per brand rather than per seat.
On Whaily's keys
We pay every AI provider. Nothing to set up.
On your own keys
Save $119.60 a month
Add an OpenAI, Anthropic, Google, Perplexity or DeepSeek key in settings. Your provider bills you for the model calls, and nothing else about the plan changes.
Covers 3 client brands. Each brand after that is $79 a month, or $47.40 on your own keys.
Request a quote- Daily tracking
- 20 competitors
- Unlimited seats
- Agency book for every client
- Continuous Brand Audit
- Full source discovery
Enterprise
Runs Claude Sonnet 4.6, GPT 5.5, Gemini 2.5 Pro and Sonar Base. Add Grok to any prompt. DeepSeek runs in China and stays off until the account owner switches it on. No price ceiling per model.
From 75 prompts, each run daily on up to 8 models
50 search prompts, each also run with web search on GPT and Gemini
For large teams on a contract: no price ceiling on the models it runs, daily tracking, and every limit set per organisation.
CustomRequest a quote- Prompts and models per prompt raised per contract
- Daily tracking
- 500 competitors, raised per contract
- NCI scoring
- Continuous Brand Audit
- Full source discovery
- Unlimited team members
- Dedicated support
Other charges.
A plan price is not the whole bill. Everything else you might see on an invoice is named here, before you buy.
- Brand snapshot
- A one-off report on how AI models answer a buyer's questions about your brand: a fixed set of questions, the models you pick, each asked several times, with a control brand so a generic answer cannot pass for an opinion. Priced per answer by model class with a $4.90 minimum per report, so a small selection costs the minimum and adding a model or two does not move the price. You see the exact price and confirm before it runs. Available on every plan, including Free.
- Burst runs
- Run a prompt across extra models or extra rounds on demand, priced per completed run by model class, with a $1 minimum per burst. You see the exact price and confirm before anything runs; only completed runs are charged.
- On-demand usage
- Every paid plan includes a monthly allowance of usage on Whaily's own AI provider keys. If a brand runs past that allowance in a cycle, the extra is billed as on-demand usage and shown on the invoice before it is charged.
Frequently asked questions.
- Which models are included in Starter?
- Starter reaches GPT, Claude, Gemini, Perplexity, DeepSeek, Grok within its own price ceiling, budget models across every major provider. Pro raises that price ceiling to reach larger models from most providers, alongside a higher prompt ceiling. Enterprise has no price ceiling.
- How do prompt steps work?
- Starter and Pro are each sold in three steps of tracked prompts, each with its own price: Starter tracks 25 to 100 prompts and Pro 50 to 250. Choose the step that fits, and ask for another one from the billing tab whenever you need to.
- What counts as a prompt?
- A prompt is a question you track, for example "best project management tools for remote teams". It counts once against your plan's prompt allowance, however many models it runs on: a prompt run every day on four models is still one prompt.
- What is the NCI score?
- NCI (Neural Cluster Influence) is Whaily's proprietary scoring system. It measures how much influence a third-party source carries in what AI recommends for a given category. Higher NCI means higher impact on AI citations.
- Can I change plans at any time?
- Yes, from the billing tab in Settings. Ask for the new plan there and we change it with you. When moving down, if more prompts are active than the new plan tracks, the newest are paused, never deleted. Every new account starts on a 7-day free trial of the Starter plan with no credit card, and moves to the Free plan by itself when the trial ends. Brands you add later share the account's plan and prompt allowance, with no second trial.
- Is the free plan really free?
- Yes. The Free plan stays free forever: 3 prompts run daily across GPT, Gemini, Perplexity, with the multi-model comparison view, basic visibility metrics, and a sample of your top sources. No credit card needed. Every new account starts on a 7-day trial of the Starter plan first, and lands on Free when it ends.
- What happens if I reach my prompt limit?
- Your prompt limit is how many prompts you can have active at the same time, not a monthly usage quota. Archive or pause a prompt to free a slot, or move up a prompt step for a higher ceiling.
- What is BYOK, and why is it cheaper?
- BYOK is short for bring your own key. Add an API key from OpenAI, Anthropic, Google, Perplexity or DeepSeek in settings and your tracked prompts run on your key, so your provider bills you for the model calls instead of us. Every paid plan drops by 40% the same month. Whaily still runs the crawl, the scoring and the daily schedule behind every answer, which is what the remaining price pays for.
- What if I would rather not hold provider keys?
- Then use ours, which is what every plan does by default. The list price is the full price and nothing is held back: the same prompts, the same models, the same tracking cadence and the same reports. Bringing a key later lowers the bill without changing the plan.
- Do you offer annual billing?
- Yes. Paying for a year saves 15% on every plan and every prompt step. Every new account still starts on a free 7-day trial first.
- How am I billed?
- Ask for the plan you want from the billing tab in Settings, or request a quote for Agency or Enterprise, and we set up your subscription with you. You'll hear from us within one business day, and your trial stays active until your plan is in place. Prices exclude VAT and sales tax.